Selected Project Experience
Recent Projects
Over the years, I have worked across a diverse wellness and hospitality portfolio, from wellness brand development and recovery concepts to integrated resort wellness strategy, pre-opening, and operational growth.
Many projects remain confidential; however, the examples below represent the breadth of strategic support provided across the wellness and hospitality sector.
Ayurveda Wellness Brand Development (Confidential Project)
Currently leading the development and positioning of an Ayurveda wellness brand for the UAE market, supporting wellness philosophy, concept creation, brand direction, retail distribution strategy, and commercial positioning for launch.
Resync Wellness Studio
DIFC, Dubai
Providing ongoing strategic advisory support focused on operational refinement, service development, guest experience enhancement, wellness strategy, and business growth within the recovery and longevity sector.
Retreat Palm Dubai MGallery
by Sofitel
As Wellness Director, led the wellness concept development from inception through pre-opening, including wellness programming, operational strategy, team structure, business development, and growth of the wellness division within the resort ecosystem.
Luxury Wellness. Strategic Growth.
The future of hospitality is increasingly wellness-led. Whether you are launching a wellness brand, creating a spa concept, repositioning an existing wellness business, or integrating wellness into a hotel or mixed-use development, we help transform vision into commercially successful realities.