Business Consultancy and Coaching

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About Us

Vybe Management was established in 2014 as a wellness consultancy to provide dedicated support and guidance to the businesses and startups to craft a roadmap to successful wellbeing solutions for both employees and stakeholders.
The agency quickly gained recognition for its commitment to empowering businesses and creating a nurturing wellbeing environment for the professional growth of their employees and operations. Vybe Management represents a diverse roster offering personalized management services, career development, and strategic opportunities.
About Vyara Tosheva

Wellness Consultant | Hospitality
Strategist
| Author

With more than 25 years of international hospitality and wellness experience, Vyara Tosheva helps hospitality and wellness businesses create premium wellness experiences, strengthen market positioning, and unlock sustainable business growth.
Her experience spans luxury hotels, resorts, wellness brands, recovery concepts, wellness studios, and wellness-led business ventures across the UAE, GCC, and Europe.

She has led pre-opening projects, operational transformations, wellness brand developments, strategic partnerships, and revenue-focused wellness initiatives for both independent businesses and international hospitality brands.

Vyara is also the author of Implementing Wellness in Hotels & Spas and is currently working on her second book, Healing Hotels of the Future: A New Era of Regenerative Wellness, AI & Environmental Intelligence.

Best selling Books

From a young age, I’ve harboured the dream of creating a lasting legacy that enriches others’ lives. Embarking on the journey of authorship, I quickly learned the immense dedication it requires, a realisation that deepened my respect for the craft of writing. Over two decades as a wellness and hospitality leader, I created my first solo book, “Implementing Wellness | Hotels and Spas.” This book is a manifestation of my desire to empower hospitality professionals worldwide, enabling them to unlock the full potential of wellness in their establishments and tap into new revenue opportunities. Following my passion for writing, I co-authored books on women’s empowerment,  resilient entrepreneurship and human-centric leadership, and today on healing hotels of the world.

Implementing DIY Wellness

Dubai Business Leaders

Who Moved My Heels?